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5 Basic Steps to get started on an Email Drip Campaign
Unlike blast-and-batch email marketing, drip email marketing programs are effective since they provide a way through which marketers continue to communicate with their targeted audience. Drip campaigns...
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Desktop Browser Notifications Explained
Notifications are well known cross smartphones and tablets. Essentially every app, game, and pretty much anything a phone can think of will send you a push notification. Push notifications on desktop...
View ArticleEmail Marketing for Saas – 2016 Style!
People have been predicting the death of email marketing for well over a decade now. Yet, here it is still being used in full force effectively, and most of all – personalized and targeted, with...
View ArticleBehavioral Segmentation Saved Email Marketing
Behavioral segmentation is a marketing tactic where consumers are divided into separate groups and delivered unique content based on the actions they’ve performed in the past. When it comes to email...
View ArticleRocketfuel to Cut Expenses by $30 million
Rocketfuel, a leading programmatic platform announced this week that they will be cutting expenses by $30 million in what they are calling an “Efficiency Program.” Spending cuts will include a...
View ArticleCompanies Providing Holiday Cheer with Toys4Tots
Merry Christmas and Happy Holidays! A number of companies and startups are sharing Holiday Spirit by making big donations to the wonderful Toys4Tots charity. LiveHive, provider of a sales acceleration...
View ArticleAppreciate Your Site’s Frequent Visitors
When your site gets to the point where it has visitors who keep coming back, you probably feel, and rightfully so, that you’re in great shape! However, there are always next steps to grow those...
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